June 5-6, 2024
Suburban Collection Showplace
Novi, MI
Suburban Collection Showplace
Novi, MI
Agenda 2024
Shifting Gears to Growth: How a Global Automotive Group Leveraged AI Customer Segmentation to Identify High-Value Personas
Özdemir Akdemir (Head of Cloud & Data Engineering, Adastra Corporation)
Location: AutoTech Stage
Date: Wednesday, June 5
Time: 2:00 pm - 2:25 pm
Premium Agenda: AutoTech Stage
Pass Type : Champion - All Access Pass, VIP All Access Pass, Automaker & Tier 1 Pass, Govt., Academic, Media Pass, Start Up Pass, Single Day Pass - 5 June, Expo Pass (Free)
Session Type: Show Floor Theatre
Vault Recording: TBD
- Explore the transformative power of data-driven AI in crafting tailored marketing campaigns based on customer behavior, optimizing cross-selling and upselling opportunities, expanding market reach with precision, and fostering innovation in product development and refinement.
- Gain insights into an advanced AI-driven solution that provides a 360 view of customer data to uncover unique user behaviors and personas, seamlessly integrating telemetry, ECU data, demographics, and sales records, refining marketing and sales strategies through nuanced user personas and behaviors.
