June 5-6, 2024
Suburban Collection Showplace
Novi, MI
Suburban Collection Showplace
Novi, MI
Agenda 2024
New Business Models for the Software Defined Vehicle and Their Impact on Software Architecture and Software Development
Dan Mender (VP of Business Development, Green Hills Software)
Location: Crystal & Onyx
Date: Wednesday, June 5
Time: 11:05 am - 11:30 am
Free Show Floor: Day 1 - Software Defined Vehicle - Code to Road
Theme: Software Defined Vehicle
Pass Type : Champion - All Access Pass, VIP All Access Pass, Automaker & Tier 1 Pass, Govt., Academic, Media Pass, Start Up Pass, Single Day Pass - 5 June
Session Type: Presentation
Vault Recording: TBD
- How is the integration of Software Defined Vehicles (SDVs) altering customer engagement and interaction, potentially revolutionizing traditional business models for automakers? What broader societal ramifications may emerge as a result of these transformations?
- As SDVs become increasingly reliant on complex software systems, what strategies can be implemented to ensure both the security and upgradability of this software throughout its lifecycle, particularly considering the necessity of Over-The-Air updates? How might this impact consumer trust in automotive technology?
- When designing the software architecture for SDVs, how can developers effectively balance the need for robust cybersecurity measures with the demands for seamless integration and connectivity to cloud services? What are the potential trade-offs involved in prioritizing one over the other?
- With the emphasis on multi-core, multi-SoC development processes, what challenges might arise in maintaining software consistency and compatibility across various hardware platforms? How can developers mitigate these challenges while still optimizing performance and efficiency?
SDV
OTA
Strategy
E/E Architecture
New Business Models
