June 5-6, 2024
Suburban Collection Showplace
Novi, MI
Suburban Collection Showplace
Novi, MI
Speakers 2024
Elaine Chung, Senior Analyst, Wards Intelligence
Elaine is a Senior Analyst at Informa Tech Automotive Group, covering the evolving landscape of automotive smart cockpits. Her role encompasses the examination of key areas, including Human-Machine Interface (HMI) design, advanced driver assistance systems (ADAS) integration, in-vehicle connectivity, user experiences (UX), and the impact of emerging technologies on the next generation of automotive interiors.
Before joining Informa Tech, Elaine served as a Business Development Engineer at a European Tier 1 company, where she led benchmarking and market trend analyses, all with a focus on uncovering new business opportunities in the Japanese market. Her research covers various areas, including software development, V2X communication, user experiences and HMI aspects in ADAS. Prior to this role, she worked as a Research Scientist for a Japanese Tier 1 company, where she supported product development for the next generation driver monitoring and HMI products.
