Speakers 2024

Simon Herkenhoff is an accomplished Software Engineering Manager at Bosch, specializing in the automotive software industry. With over ten years of experience, Simon has demonstrated expertise in leading high-performing teams to deliver innovative software solutions that drive business success and satisfy customer needs. Currently based in Plymouth, Michigan, he oversees the development and execution of software projects, ensuring they meet the high standards expected within the industry. Recently appointed as AI Champion for the Compute Performance unit within Bosch’s Cross-Domain Computing Solutions North America, Simon is instrumental in bridging the gap between cutting-edge AI research and its practical applications in vehicle technologies. Dedicated to aligning AI technologies across the region, his focus is on maximizing the potential of these technologies to enhance productivity and deliver significant benefits throughout Bosch’s operations, complementing the company's mission to enhance automotive safety and performance through innovation.

Presenting:

• AWS Invite Only Workshop: Tailored In-Car Experiences: Harnessing Generative AI in Software Defined Vehicles